TOP 10 COMMON SEO MISTAKES

Webmasters spend a lot of time and efforts on optimizing a website. They try different strategies to get higher search engine rankings for their website, but some of them fail to get desired results just because of some mistakes. In this article I have listed some common mistakes which should be avoided while optimizing a website as they may have adverse effect on your Search engine rankings:

1. Keyword Stuffing: Putting the same keyword again and again or using hundred different spellings or tenses of the same keywords in your keyword meta tag is known as keyword stuffing and considered as spam by search engines. You must avoid it as it may harm your search engine rankings.

2. Duplicate Content: Make sure to have some unique and informative content for users on all web pages, it must be related to your business. Having the same content on your different pages of website must be avoided as it may have an adverse effect on your search engine rankings.

3. ALT Tags: Do not forget to add ALT tag while using images in your website. You can use your targeted keywords also in ALT tags. It makes your website accessible for search engine spiders.

4. Framesets: Avoid using framesets as frames-based pages behave differently from standard Web pages, affecting essential Web functions like printing and navigation. search engines cannot index framesets.

5. Navigation and internal linking: Proper navigation and internal linking is also matters a lot. Navigation menu should be easily accessible by users. Make sure that the anchor text linking to pages within your own website is relevant to the target page.

6. Anchor Text of Inbound links: Having a lot of inbound links is not enough but the anchor text pointing to these links is also very important. The anchor text should be targeted to your main keywords and the web page they point to should have those keywords.

7. Redirects: Redirect is used to re-route users from one URL to another and search engines consider it as you are trying to trick them. You must avoid it, if necessary then use only ‘301 redirect’ which is the safest method to redirect.

8. Cloaking: Cloaking is a technique used by some webmasters to display different pages to the search engine spiders than the ones normal visitors see. You should always avoid any form of cloaking as it strongly forbidden by most major search engines now.

9. Over Optimisation: Over optimization shows that your site has been designed for search engines and not for users. It may drop your search engine rankings as search engines are now able to detect over optimized sites so you must avoid over optimization.

10. Impatience: Search engine optimization requires a lot of patience. You must wait for few months for results after optimizing your website. Have a little patience and you will get your desired results if you properly optimized your website using ethical SEO techniques.
Software Development Company provides Search Engine Optimization and Search Engine Marketing.
Take a visit of Software Development Company
Read More

Matt Cutts Confirms Google PageRank Update

Most of people were looking for page rank updation by Google since last week of July this year. This was obvious because generally Google PR updation takes place after every 3-4 months and the last PR update held in April of this month.

In the first week of August people have seen a little fluctuation in PR and number of backlinks of their sites in some places. But this fluctuation was just happened with fewer sites so people were confused about that PR updation has been completed or still have to complete.

Recently last week in October, people again have seen a great fluctuation in PR of their sites and also in their number of backlinks and hope that PR updation has been finished for this time now. and yes people were right as Matt Cutts confirmed Page Rank Update for this time in an email to Search Engine Journal on 29th October.

Matt Cutts emailed Search Engine Journal last night to let us know that in fact, the partial Google ‘Toolbar’ PageRank update which happened last week was a result of Google’s campaign against paid linking and advertisement links which influence PageRank.

Read here in detail at Matt Cutts Confirms Google PageRank Update

Software Development Company provides Search Engine Optimisation services.
Read More

Google Owns a Search Engine Optimisation Company

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium. The companies purchased are all intended to help widen the advertising range of each of the engines in question, and to take advantage of increasingly sophisticated behavioral-based ad-serving technologies that the acquired companies owned.

What many people failed to realize was that when Google purchased DoubleClick, it now was also the owner of a very large search engine optimization company called Performics, which is a wholly owned subsidiary of DoubleClick.

This fact is of course raising some eyebrows in the industry. Google has consistently maintained that there is no way that people can pay for better search engine placement in the organic index, a stance that the company still claims applies despite this recent purchase. In fact, a portion of Google's published guidelines about SEO says, "While Google doesn't have relationships with any SEOs and doesn't offer recommendations..." In another portion, Google says "While Google never sells better ranking in our search results..." However, anyone who hires search engine optimization company Performics is of course now paying Google for better search engine placement. It seems like a pretty black and white issue, but Google would obviously prefer that it was kept delightfully blurry.
Read More
Google is announcing two changes to search results this morning. The first involves the use of longer “snippets” (text extracts containing the keywords) when users input queries of three words or more. The objective is to provide more context to help the user determine if the site is worth visiting. Many search engines have attempted to address this same problem with visual tools or “previews” of one sort or another. (Vanessa will postscript with more detail about snippets.)

It’s difficult to predict whether or how longer snippets will affect user behavior but it may create incentives to input longer queries over time. Longer queries theoretically lead to better results and more targeted ads.

The other and more significant change introduced today is based on the 2006 acquisition of “Orion.” Orion was a search technology announced in 2006. It never got a chance to fully develop or launch as a consumer-facing site. Here’s Danny’s post at the time Orion and developer Ori Allon were acquired by Google. And here’s how the press release put out by Allon described Orion’s capabilities and benefits:

Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.

“The results to the query are displayed immediately in the form of expanded text extracts, giving you the relevant information without having to go the website–although you still have that option if you wish,” said Israeli-born Allon, who completed a Bachelor and Masters degree at Monash University in Melbourne before moving to UNSW for his PhD.

“By displaying results to other associated key words directly related to your search topic, you gain additional pertinent information that you might not have originally conceived, thus offering an expert search without having an expert’s knowledge.

“Take a search such as the American Revolution as an example of how the system works. Orion would bring up results with extracts containing this phrase. But it would also give results for American History, George Washington, American Revolutionary War, Declaration of Independence, Boston Tea Party and more. You obtain much more valuable information from every search.”

The idea of finding information without having to click through to websites came from Allon’s supervisor, Eric Martin, back in March this year. “I provided the spark. But it is Ori who has developed this through his amazing creativity and sheer hard work over these past months,” said Mr Martin.

That description is thematically consistent with the expansion of snippets as a “preview” strategy. But the way Orion is being implemented is through search refinements. Refinements are a collection of links that contain related query formulations. They currently appear (mostly) at the bottom of results pages as “searches related to . . .” Here’s an “old” example for “French Revolution“:

Refinements will now be improved and appear more frequently, and more often at the top of pages. These changes will launch globally, in 37 languages across Google. Here’s how Google describes how the new refinements will operate:

Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that “angular momentum”, “special relativity”, “big bang” and “quantum mechanic” are related terms that could help you find what you need.

Some people will use the term “semantic search” to describe the technology behind the new refinements. But that term has largely been drained of meaning through excessive use in my opinion. Yet, what Google says it’s doing is better “understanding” the relationships between queries and related concepts and presenting those as refinements. This is a version of what Powerset claimed to be doing (and indeed appeared to do) in its proof of concept with Wikipedia before being acquired by Microsoft.

I spoke yesterday to Google and Ori Allon. To the extent that I understood his discussion of the way Orion’s technology had been applied to refinements here’s what’s going on at a high level: pages are being scanned in “real-time” by Google after a query is entered. Conceptually and contextually related sites/pages are then identified and expressed in the form of the improved refinements. This is not solely keyword based but derived from an “understanding” of content and context.

Even though the technology is being used at the moment only in refinements, and thus at the margins of search results, this appears to be a first step in a larger integration of Orion’s technology. It thus struck me as a potentially significant development.
Read More

About - Biography


Sabeeh ul Hassan is SEO Manager at ASK FOR SEO Ltd. with a background in online marketing and Search Engine Optimization (SEO). I am well versed in B2C and B2B market research methodologies, target market analysis and customer segmentation strategies. Teams within my department and control have delivered more than 350 SEO and online marketing projects in the past 5 years, from local to international level and in a variety of mediums. 

I am responsible for brand marketing and optimization to increase awareness for quality traffic and conversions. Developing, managing and executing various campaigns on Facebook, Twitter, and other branded communities to generate exposure, as determined to be valuable to company's products and branding. Applying SEO on-page and off-page expertise to leverage sound online presence of all products against tough competition to get good SERPs, Top Organic visits, High Ranking, Long Tail SEO and Social Media Results for high ROI.
Internet Marketing Professional | Skills and Experience

v   Search Engine Optimization  - Organic Natural Listings

·      5yrs Experience as Search Marketing Consultant
·      Proven Client list of Successful Organic listing.
·      Proven Client list of Successful Social Media Marketing.
·      Proven Client list of Successful Facebook Paid Advertisement.
·      Proven Client list of Successful PPC (Google Adwords).
·      SEO Expert (On Page Optimization).
·      Link building Expert (Offsite Optimization).
·      Social Media Optimization & Marketing Expert.
·      SEO Content Copy Writing.
·      Pay Per Click – Paid Advertisement – PPC Expert.
·      Designing and Executing Various SEO and SEM Campaigns.
·      Professional SEO Documentations ()

 Duties Performed | On Page Optimization                                     
·   Project Management.
·      Client Communication.
·      Project and Target Market Analysis.
·      Business Analysis.
·      Market Competition Analysis.
·      Competitor Analysis.
·      Keywords Research and Generation.
·      Meta Tags Creation and Optimization (Static & Dynamic)
·      Content Modification and Optimization.
·      Internal Linking Optimization.
·      Image Optimization (Static & Dynamic)
·      CSS & HTML Validation and Optimization.
·      Sitemap Creation (Static & Dynamic).
·      Analytics Installation.
·      Webmasters Authentication.
Duties Performed | Offsite Optimization
                                        
·   Directory Submission.
·      Social Boomarking.
·      Forum Posting.
·      Blog Commenting.
·      Article Submission.
·      PR Submission.
·      Citations.
·      Reviews Writing.
·      Social Media Marketing (Facebook, Twitter, Linkedin, Pinterest, Youtube, Flicker, Daily Motion, Hubpages, Squidoo, etc).
·      PPC Campaigns Creation and Optimization for Google Adwords and Facebook.
Read More
Subscribe to: Posts (Atom)