Main Reasons for losing SERP - Dropping Keywords Position
Are you losing serp lately? or noticed a huge fluctuation in your SERP? You better check if your site received any penalty from Search Engines.
I know webmasters are now complaining about the drop in SERP in many webmaster forums like Digitalpoint, Webmasterworld etc and most of them have absolutely no idea regarding the Search Engine Penalties. Yes, they do exists.
Search Engine Penalties are different, like -30 penalty, where your SERP will drop 30 positions; -60 penalty, where your site will drop 60 positions. Other few penalties are -100, -500, -950 etc.
There are various reasons to receive penalties and here are a few of them. Its for your own good to follow them and keep doing SEO for your site. Remember, all Search Engines likes clean and simple Websites.
Duplicate Content : Its the main reason to be penalized. Duplicate content not only penalize the site, but also store it at supplimental results. Youhave absolutely no authority to copy the content from some other sites unless you have the copyringt or the copyright owner given you the permission. To prevent penalty, always write quality and unique content. You know, “Content is the King”.
Backlinks : Backlinks also count when it comes to determine the level of penalty. We all know, backlinks from authority sites counted as quality backlinks. What is authority sites? well, a site which is clean, fresh and useful for visitors considered as Authority Site. Backlinks from W@rez, p0rn or G@mbling sites will definitely push your site deeper to the hole. To prevent this, you have to manually check the site which will provide you the backlink.
Paid Links : Every Search engine hates it. In any case, if you sell links from your site or you purchase links for your site will lead your site to receive penalty. Just refrain from this.
Sudden Increase in Baklinks : This surely raise the flag. Search Engines will take them as spam and the site will be penalized. To prevent this, you have to maintain the pace of the link building for your site..
SEO Type : Blackhat SEO is good for “quicky” sites which are made for ads only and its not approved by Search Engines. It will get you the top position very quickly and will disappear from search (un indexed) even faster as soon as Search Engines find out. To sustain in the race, you should apply Whitehat SEO which is harder but approved by Search engines.
Well, this are just the result of my research and may not be 100% accurate. Every Search Enging have their own algorithm to determine the levels, but basics are same.
If you believe you have done everything right according to this post and you still losing SERP, check if you have any new competitor. If not keep building backlinks using the keyword (on which you are losing SERP) as the anchor text.
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